Rimeks Bags & Brands Inc. Featured in Cape Breton Post
We’re excited to share that Rimeks Bags & Brands Inc. has been featured in the Cape Breton Post on November 22, 2024! The article sheds light on the inspiring journey of our CEO, Rita Umoren, and how she brought her vision of blending African aesthetics with contemporary Canadian fashion to life. It also covers our business growth, our new location at Mayflower Mall, and the cultural impact Rimeks has made in the Cape Breton community.
From Nigeria to Cape Breton: A Life-Changing Decision
Rita Umoren’s journey began in Nigeria, where she built a career in a multinational organization. After carefully considering her options for starting a new life in Canada, Rita chose Cape Breton for its warmth and welcoming community. In 2018, she visited the region and was struck by the kindness and hospitality of the people. This warm reception played a key role in her decision to settle in Sydney, Nova Scotia, and establish Rimeks Bags & Brands Inc.
Introducing African-Inspired Designs to Cape Breton
Rimeks Bags & Brands Inc. has since blossomed into a business that blends African cultural aesthetics with contemporary fashion trends. From vibrant bags and clothing to embroidery services, Rimeks offers unique products that reflect both Rita’s African heritage and her Canadian journey. The fabrics, imported from Nigeria, are used to create a wide range of products that bring an authentic touch to the local market.
A Growing Brand: Rimeks' New Location at Mayflower Mall
In November 2024, Rimeks celebrated its grand opening at its new location in the Mayflower Mall, Sydney. The move marks a significant step in the company’s growth, providing greater visibility and accessibility for customers. The local community has embraced the business, supporting it not only through in-store visits but also through an online presence and participation in multicultural markets.
Recognized for Excellence: Award Nominations and Wins
Rita’s hard work and dedication were recently acknowledged when she received the Newcomer Entrepreneur of the Year Award at the Cape Breton Regional Chamber of Commerce’s Excellence in Business Awards. Additionally, Rimeks was nominated as a finalist for the New Business of the Year Award. The recognition speaks volumes about Rita’s leadership and the impact her business has had on both the local community and the broader fashion market.
A Team Built on Diversity and Culture
At Rimeks, diversity is at the core of our operations. The team consists of individuals from various cultural backgrounds, including Rita from Nigeria, Chen Lu from China, Mahima Rajanbabu from India, and Allie Finlayson from Sydney Mines. This multicultural team mirrors the essence of the brand, where African-inspired designs meet global fashion sensibilities.
Looking Ahead: Bringing African Culture to the Canadian Market
As we head into a busy holiday season, Rita is eager to continue growing Rimeks and expanding the reach of her African-inspired designs across Canada. “We bring in our culture, and people like it,” Rita said, reflecting on the success of the brand and its ability to connect with diverse audiences.
Read the Full Article:
To learn more about Rimeks Bags & Brands Inc. and Rita Umoren’s inspiring journey, read the full article in the Cape Breton Post here.